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About UsAbout Us


At Grown Brilliance, our mission is to create an ethical, transparent, and value-driven approach to jewelry. Our lab-grown diamonds are ethically-engineered, conflict-free, and of the highest quality that never compromise on style or value. We understand that the right jewelry has the power to transform how you look and feel, and we strive to bring you that power with our commitment to timeless jewels and conscious living.

Why Lab Grown Diamonds

Our years of experience and knowledge in the jewelry industry have helped us identify the unique opportunity and incredible need for an alternative to traditionally mined diamonds. Lab grown diamonds are physically, optically, and chemically identical to mined diamonds but are grown in a controlled laboratory setting using advanced technological processes. They exhibit the same fire, scintillation, and sparkle, but are ethically-sourced, conflict-free, and provide a great value. The intention to provide you with the finest quality lab-grown diamonds and gemstones crafted a brand that delivers commitment to quality, ethics, product integrity, design and value at every level.We strip away the friction and ambiguity in the online diamond buying process by offering fine jewelry choices and a simple, risk-free shopping experience. Our commitment parallels your commitment to ethical shopping and quality jewelry at an affordable price.

Commitment to Customers

We know that buying a diamond can be a daunting experience, but we are here to ensure that yours is smooth, seamless, and streamlined every step of the way. Our customers are our first priority and getting you what you want – high quality, great value, and ethically crafted jewelry – is what we do.

A Transparent Approach

Our mission is to educate and inform our customers on our products and processes to ensure that they understand and appreciate the story behind every diamond before they buy. By certifying our lab-grown loose diamonds, we bring you authenticity and transparency in the jewelry you purchase.

Value Driven Experience

Our team has been part of the jewelry industry for over 30 years, thus bringing you our expertise and insider knowledge is our first motive. We believe that the products we create are a perfect reflection of our values. Our lab-created diamonds are made in a controlled laboratory setting. We can help you choose the ideal combination of color and clarity, especially for the shape you prefer, while getting the highest carat diamond within your budget.

We give you the best, because we know you deserve only the best. We want you to celebrate yourself and your loved ones with beautifully hand-crafted and socially-responsible jewelry.

Commitment to Ethics

Buying a diamond should not come with environmental or ethical concerns—it should be a seamless experience that marries luxury and integrity.

Conflict-Free Diamonds

Diamonds offered at Grown Brilliance are completely conflict-free because they are man-made in a controlled laboratory setting. All local labor laws are followed, including child labor laws, and the creation of our lab-grown diamonds is free from funding violence, warlords, rebels, terror groups, corrupt governments, or other human rights abuses all of which are synonymous with natural or mined diamonds.

Protecting the Environment

When a diamond is mined, some 250 tons of earth is shifted to produce one carat of diamond. And every year, 148 million carats are mined. These mines are so massive that they can be viewed from space. This massive mining causes various problems including air pollution, water pollution, ecosystem loss and damage, greenhouse gas emissions, and usage of harmful materials in jewelry. We believe that lab-grown diamonds are better for the environment than mined diamonds because lab-grown diamonds are grown above ground, in a controlled laboratory setting, minimizing impacts to our natural resources. Additionally, we rise above the typical standard to provide diamonds that have been cautiously selected for their environmentally responsible heritages.

Commitment to Society

We recognize that some of the workers in our supply chain live and work in underdeveloped areas. That's why we are committed to improving lives in the following ways:

Gracing Livelihoods

Our workers are one of the most significant components of our business. Whatever we do, we believe in giving back to our workers by paying fair wages and providing a safe and friendly working environment free from harassment or unfair labor practices.

Prevention of Abuse

At Grown Brilliance, we have a strong commitment to global society and the resolution to keep our people safe. We are strictly against child labor and any kind of physical or sexual violence associated with the diamond jewelry industry. Whether you purchase rings, earrings, pendants, or bracelets from us, know that our jewelry was crafted in a safe and fair environment.

Spreading Love & Care

As part of our commitment to the global community, we are proud to support Shrimad Rajchandra Love and Care USA (SRLC USA), which has helped to touch more than 10 million lives in over 100 cities worldwide with care programs promoting environmental sustainability, education, women’s empowerment, and more. Click here to learn more.